Tiny Giant

The Brief

A new creative agency brand, built from nothing.

Tiny Giant approached us to build a complete brand identity for the launch of a new creative agency. The brief was to avoid every visual cliché of the "agency" category—no generic corporate templates, no interchangeable service-card layouts—and instead create something confident, editorial, and a little unexpected.

Reference points given were studios like Baby Teeth and OK Cool: minimal, assured, attitude over explanation. Rather than locking the agency to a single industry niche, the brand needed to read as premium and flexible enough to serve any ambitious business with the budget to back it.

The Approach

The identity centres on a stacked wordmark—"tiny" in small italic type sitting above "Giant." in large, bold italic, with the full stop picked out in gold.

Alongside it, an abstract mark: a large outlined circle with a single solid gold dot orbiting at its base—a quiet nod to the "tiny/giant" contrast at the heart of the name.

Outcome

The finished identity now carries the brand across its website, social presence (@itstinygiants), and newsletter (@giantthought)—a confident, distinctive look built to stand apart from a category full of sameness.